Essentials of Communication: Principles and Best Practices

The textbook Essentials of Communication focuses on verifiable outcomes in communication studies. The significance of clearly demonstrating the outcomes of  learning communication concepts is being emphasized in this textbook. Under the K to 12 program, the authors are able to view communication with a new eye—as an outcome-oriented discipline. Students need this course to survive and excel in a global village, which requires citizens who are trained, theoretically-aware and are emphatic communicators.